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Better Sign Shop | Better Sign Shop

Sign Shop Growth Platform

Systemize and scale your sign shop

Ready to unlock the next level of growth for your shop? Build a better sign and print business with our platform of tools for growing shops.

You'll be in very good company with 150+ sign shops who've joined the Better Sign Shop community


Better Sign Shop Platform

Elevate your shop with one, easy-to-use platform

Get access to all our premium content, resources, training, and services to help you build a better for less than your monthly phone bill


Organize and document your shop's operating system

Put an end to the chaos inside your shop with SOPs, employee onboarding, checklists, and internal docs – all the knowledge your team needs right at their fingertips.


Connect with and learn from your sign industry peers

You don't have to build your sign business alone. Have candid conversations and get real advice from other shop members across the world without the snark or guarded mentality.


Industry specific training and resources you won't find anywhere else

Learn how to stop guessing at your sign pricing and how to drive more leads with your online presence. Save hundreds of hours with our tools and resources.


Live calls with subject-matter experts and other shop owners once each month

Skip the mistakes and growing pains of others. Learn what's working well (and not working at all) from topic experts and a group of your sign shop peers.

What is Better Sign Shop?

Better Sign Shop is the industry's first and leading sign shop growth platform.

We have one goal: Help you build a better sign or print shop so you and your team can enjoy a better life. We do that by focusing on the 3Ps of a successful sign shop – People, Processes, and Product.

Empower your People
Onboard and train your team the right way, instead of throwing them into the fire. Put the information they need to be successful right at their fingertips.

Build your Processes
Learn how to systemize your business from industry experts who’ve been in your shoes. Document and share your internal knowledge and processes right inside our platform.

Dial in your Product
Learn how to properly price signs and graphics with our training course – Profitable Sign Pricing. Unlock new products and services through our preferred vendor database.

I naturally protect my inbox from junk and clutter, so I am not quick to sign up for anything.

BUT I have found Bryant's email newsletter to be one of my most anticipated emails to open. I find quick relevant nuggets I can use to grow and market my business. I also like how most are broken down to a few items to quickly take in and remember the take away points. I am grateful for all the help!

Chris Fleniken from Real Graphics

Better Sign Shop Team

Meet your new sign industry besties

Whether you are struggling to price your work, or you're working 60-80 hours a week, or you're struggling to hit that next level – we're here to help.

  • Bryant Gillespie

    The Founder of BSS

    Years ago, I helped grow a small shop to over $1mil in annual revenue before moving on to lead customer success at shopVOX - a sign shop management software. I spent 7 years there working directly with 400+ sign shops and print shops on improving their pricing and workflow before starting Better Sign Shop. Here, we're trying to help YOU skip the headaches and stress as you grow and scale your sign shop.

  • Michael Riley

    The Sign Design Samurai

    Michael is 22+ year veteran of the sign industry, starting out in a small mom-and-pop vinyl shop in Dayton, OH that he bought and grew into a super respected sign and wide format company. After 14 years he sold the company and moved to Portland, OR for a more relaxed life. And he loves cats. He runs his own freelance sign design business - Letterbox Sign Design.

  • Peter Kourounis

    The Sign Shop Yoda

    Peter started a sign company, Sign Me Up Signs and Advertising solutions, in 2009 and quickly grew that company to a few corporate-owned locations before franchising the business in 2015 and growing that to over 10 locations in NY, NJ, and PA. 10 years later, along with his partners, sold the rights to Sign Me Up to Fast Signs International. Peter also now runs Sign Shop Consulting

What are your alternatives to joining the Better Sign Shop community?

We think we've got a great thing going here for sign and print shop owners, but there's no one single way to success. Here's some other options...

😅 Building your systems, resources, processes, and training all by yourself

We've been there. Scouring the internet, sign industry forums, and Facebook groups for the knowledge you need. Getting zero responses or snarky comments like 'Go get a real job!'

It takes a really freaking long time

You can ask Peter, Michael, or any of the other sign shop owners within the community – it takes years to dial in processes and systems on your own.

It's lonely out there

Maybe it's just you. Maybe you've got a great team of employees. But it's still easy to feel like you're working ON the business by yourself.

So building everything yourself might not be a good fit, but what about other opportunities?

💰 Buying a franchise

We're not knocking franchises here at all – documented systems and processes are important for taming the chaos within your shop.

But the sign industry isn't exactly fast-food. Every order is custom-made to the customer's needs AND one sign could take an hour to make or it could take 3 weeks.

You’ll have to pay a large upfront investment and ongoing royalties.

Average franchise fee: $49,750
Average royalties: 6% of ALL your SALES, not profits

You’ll have to live by their rules and you’ll have to adopt their brand.

Branding and messaging are an important part of success, but you're mostly selling to local or regional businesses. The power of a national brand doesn't carry as much weight as in the consumer space.

At the end of the day, you’re still on your own.

Even with all their support and resources, if you need someone to jump in and help out, legally they cannot.

So the question is – are you prepared to take the risks involved in buying a sign industry franchise?

Ready to systemize and scale your sign shop?

Our platform full of exclusive resources and training is ready and waiting. Take the first step and create your free account now!