My Dear Boy, What Exactly Am I Looking At
A roast in the style of Sean Connery
I have survived Goldfinger, Blofeld, and a shark. This logo, however, nearly finished me.
Two awkwardly posed stick figures stuffed into a letter K create an unintentionally inappropriate mark that overshadows the cheerful but forgettable wordmark entirely.
My dear boy, I have stared down villains in submarines and this logo still managed to unsettle me. Two little stick figures have been wedged into the letter K, apparently in a pose that no respectable design firm would approve before a very long lunch. The green blob behind them looks like something a doctor would circle and refer to a specialist.
The typography waddles in afterward as if nothing happened, rounded and cheerful, completely unaware that the mark beside it has already caused a diplomatic incident. This is the font of a man who typed "friendly logo" into a free generator and walked away satisfied.
The blue and green together suggest a healthcare pamphlet that ran out of budget on page one. I have seen better visual cohesion on a bus shelter that had been rained on for three years.
Shocking. Positively shocking. This is amateur work. Full stop.
Detailed Scores
Blue and green, the classic palette of a man who has never once consulted a colour wheel in his life.
Rounded, inoffensive, and utterly without character. Rather like the logo's creator, I suspect.
Two figures crammed into a letter beside open space is not balance, my good man, it is panic.
I have seen more imaginative work on the back of a cereal box, and that box was generic brand.
I have absolutely no idea what this company does, and frankly I am not certain they do either.
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