Low Energy Logo, Sad Roof!
A roast in the style of Donald Trump
Since 1900, and still no brand identity. Sad!
A century-old roofing company is still using an outdated cursive logo with a confusing state silhouette and zero visual energy or modern appeal.
Folks, I have seen a lot of logos, believe me, I have seen the best logos, tremendous logos, and then there is this. Frye Roofing, Inc. Since 1900. Over a hundred years and this is what you came up with. Very weak. Very old. No energy whatsoever.
The script font is doing a lot of work for a company that apparently has not updated anything since Teddy Roosevelt was in office. Nobody is talking about this, NOBODY, but that squiggly cursive looks like your grandfather signed a check in a dark room with his eyes closed. Sad!
And that silhouette, is that a state, is that a mountain, is that a pile of old shingles, I cannot tell. Many people are saying it looks like a mudslide. I know branding, I know it better than anybody, and this logo is a total disaster.
Since 1900 means you had over a century to fix this. You did not. Loser logo.
Detailed Scores
Dark green on white, very low energy, no boldness whatsoever, frankly a disgrace to color.
The cursive situation is a total disaster, looks like someone's sad great-grandmother signed a permission slip.
Big sloppy script on top, tiny tagline underneath, very unbalanced, not a winner layout believe me.
Since 1900 and zero creative evolution, nobody has tried less, absolutely nobody, it is record-setting.
You can read the name, I will give you that, but that blob silhouette is a total mess, very confusing.
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